Director, The Good Schools Guide (GSG)
Bernadette John is a director of The Good Schools Guide (GSG), which publishes independent reviews on schools (state, independent, mainstream and special); and The Good Schools Guide Education Consultants, which advises parents on choosing schools.
GSG consultants draw up shortlists of appropriate schools according to parents’ briefs – all good options, but what makes parents choose the ones they do? Bernadette draws on the GSG’s three decades of working with UK and international families, accompanying them on visits and getting direct feedback on the impression a school made. It is often the tiny things, she says, which ultimately win – or lose – you the business.