Reputation Matters: How Schools Can Get Great Media Coverage

3:20 pm - 4:00 pm

The session will explore why issues management should be as much a part of forward planning in schools as the prospectus. The language of reputation management and crisis communications used to be an alien lexicon in schools, but as media scrutiny intensifies, education institutions need to equip themselves to share their successes and to manage any issues professionally – including inevitable bad news. We will explore how and why to invest in communications, tips for dealing with press, and how this makes all the difference when it comes to parental choice for schools or accessing innovative opportunities.