How to convince parents that apprenticeships are right for their child


Apprenticeships are back and they’re here to stay. However, uptake amongst school leavers is slow and many parents struggle to get on board with the idea that their children should choose an apprenticeship over further or higher education. Sally Everist, editor of The Good Schools Guide Careers, discusses what makes an apprenticeship a good fit and why the combination of ‘earning with learning’ is a winner for some students. Apprenticeships offer a new route to employment for many young people and convincing parents is the first step on the way to the ideal job.