Handling public difficulties – essentials for school leaders and governors

11:00 am - 11:40 am

Even the most professionally managed school can find that communicating effectively when faced with a public difficulty is extremely challenging. Leaders are required to impose calmness, authority and confidence while working in an environment that is uncertain and possibly chaotic. This session will help school leaders and governors understand: – the fundamentals of communication and reputation management during times of difficulty – how to prepare a school to communicate during a crisis – what makes an effective response team, from spokespeople to social media managers